Wednesday, January 12, 2011

Women as Dirt?

Has anyone else noticed that cleaning commercials keep getting more and more like humilation fetish videos? (Which I only know about from an article in Bitch a few years back.)

First there were those furniture polish ones where the ladies kept getting locked in a plexiglass box and told they couldn't come out until they dusted.

And now women are being portrayed as actual mud and dirt, Sex and the City style characters who sit around and wait to be mopped up.

It's not just women, either. Over on a cold medicine commercial there's a perfectly nice-seeming young man playing the character of Mucus.

Everyone knows that advertising is supposed to make us hate ourselves so we'll buy more stuff, but do we really hate ourselves this much?

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